Live On £1 a Day – Could You Hack It?
How much money do you spend on food and drink each day? Can you imagine reducing this to only £1 per day? This May people across Scotland and the UK will be choosing to do so. They will Live Below the Line in order to raise money and awareness for the anti-poverty initiatives of RESULTS UK.
The campaign – created by the Global Poverty Project – is asking the public to cut their spending on food and drink to just £1 a day for five days (2-6 May 2011). The aim is to raise awareness of the 1.4 billion people who have no choice but to live on £1 a day every day.
Groups and individuals across Scotland are already gearing up to take part in this challenge; it is to be more than just a sponsored event, it is a nationwide movement to end poverty.
The campaign is supported locally by Edinburgh South MP Ian Murray who said, “I fully support the work being done by the Live Below the Line campaign to raise awareness of the plight of over 1.4 billion people worldwide who are forced to live off £1 a day for food and drink in order to survive. Although the UK has done a lot to help eradicate poverty over the last 10 years it is still a shocking statistic that a fifth of the world’s population is suffering from extreme poverty. That is why I am proud to support the campaign and have taken up the challenge to LIVE BELOW THE LINE.”
The campaign is fronted by Actor Hugh Jackman: “This is an incredible campaign that really gives us the chance to understand the realities of extreme poverty. It is certainly a challenge to eat and drink off of £1 a day for 5 days, but for 1.4 billion people, £5 is all they have not only for food and drink, but also for living costs, clothing – everything! Live Below the Line highlights the challenge that over one billion people are faced with everyday and urges us to do something about it, which is why I’m so proud to be supporting this important cause. “
Live Below the Line will raise money for RESULTS UK by recruiting people to take part in the five day challenge and asking their friends, family and work places to sponsor them.
To take part in Live Below the Line, people can register today at www.livebelowtheline.org.uk/resultsuk. The website includes tips, recipes and the opportunity to create your own fundraising page.
As a special incentive to sign up within the next month, people who participate and raise over £200 for one of the charity partners between 10th March and 10th April will be in with the chance to meet Hugh Jackman!
For more information on Live Below the Line and RESULTS UK, please firstname.lastname@example.org +44(0)7513479336